The war for our Search is heading to the mobile phone. Currently Google has 63% of all US mobile search while Yahoo is trailing with 35%. Only 9,2% of US mobile subscribers use their phone for Search.
In the U.S., 63% of mobile searchers use Google, almost twice the penetration of second-place Yahoo, which is used by 35% of mobile searchers, according to new data from comScore M:Metrics.
The game is far from over. Just 9.2% of U.S. mobile subscribers use search on their cellphones, up from 5.8% last year.
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Top Mobile Search Brands By Mobile Searcher Penetration
Three-month average ending June 2008
United States and Western Europe
Source: comScore M:Metrics MobiLens
FRANCE GERMANY
Google 62.9% Google 85.1%
MSN / Windows Live Search 9.6% Yahoo! 9.4%
ITALY SPAIN
Google 88.1% Google 82.5%
Yahoo! 19.5% MSN / Windows Live Search 12.1%
UK US
Google 74.0% Google 63.0%
Yahoo! 16.2% Yahoo! 34.6%
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http://www.alleyinsider.com/2008/9/google-clobbering-rivals-on-the-mobile-web-too-goog-